12 is an interactive shopping cart that seamlessly combines shopping and social networking for a fun and unique shopping experience. 12 integrates in-store, online, and mobile shopping with its smart mirror, mobile app, and iKiosk, while an interactive advertising screen provides special offers from shops, restaurants, and service providers.
The 12 Standing Mirror uses various patented technologies that satisfy simultaneously the needs of shop owners and customers, making in-store shopping fun and entertaining.
The 12 mobile app makes shopping fun, smart, and entertaining. Local deals and discounts are sent right to your phone. Scan items with your phone's camera to get more product info. Take selfies and share with friends on social media. And best of all, never wait in line again – purchase items right from your phone!
The first idea
Incorporation of 12 Holding AG in Zurich, Switzerland and 12 Retail Ltd, in Hong Kong
Development started by 12 Retail Ltd.
Partnership with “The Digital Kitchen Ltd.” in Hong Kong for joint development
Development of USXS (Unifying Shopping eXperience System)
Test in various Hong Kong shops
Patent submitted in U.S.A. and China
Incorporation of 12 Hong Kong LIMITED for the Asia-Pacific operation
International patent submitted in Europe and Asia
Test with countertop mirror (Hong Kong)
Incorporation of 12JAPAN K.K.
Discussion with a major Japanese department store
First complete implementation at Itoya in Tokyo, Japan
Entered a Partnership with TechFirm for the distribution in Japan
12Japan's solution "USXS" introduced by Payment Navi